Finding quality tenants that are reliable and trustworthy can be difficult. As the owner of rental properties, you have to vet each potential tenant before offering them a rental agreement. Before you can start doing things like running background checks, you have to inform potential renters in your area about current vacancies.
Nearly 44 million people in the United States rent the homes/apartments they live in. If you want to attract attention from renters in your area, then using the right real estate marketing strategy is imperative.
The following are some real estate marketing strategies you should implement.
Create a Great Listing
One of the first things you need to do when creating a real estate marketing strategy is to create a listing. This listing will need to be extremely descriptive and informative. If your listing is devoid of the information renters want, they will overlook it.
As you start to create your rental listing, think about important factors like the price of rent and the amenities your property offers. Detailing these amenities in your listing can help you attract attention from potential renters.
Taking the time to make a video walkthrough of your rental property is also a good idea. This video will offer interested renters a firsthand look at what your property offers.
Use The Internet To Your Advantage
The Internet is one of the first places a person will go when looking for a living space to rent. Making sure renters in your area can view a digital ad for your property is crucial. Luckily, there are tons of online platforms available to rental property owners trying to fill vacancies.
Using one of the many aggregate real estate listing websites online is a great idea. Popular platforms like Zillow get millions of visitors a day. By creating an informative and detailed listing on one of these platforms, you can attract a lot of attention from local renters.
Social Media is a Great Tool
If you want to use the power of the Internet to advertise your rental property, then you can’t overlook social media websites like Facebook and Instagram. The average person spends multiple hours a day looking at social media.
Advertising your online listing on these platforms can help you find a trustworthy renter. Using special hashtags and encouraging your social media followers to share these posts is wise. The more people you can get to share these posts, the faster you can fill your vacancy.
Host An Open House
When trying to attract attention from a wider audience, you need to think about hosting an open house. Advertising this open house online can help you drum up some interest.
You also need to put signage in front of your rental property on the day of the open house. People passing by will notice this signage and might attend the open house if they’re looking for a rental home.
It’s Time To Kick Your Real Estate Marketing Into Overdrive
From using social media to hosting an open house, there are many things you can do to market your rental property. Implementing the real estate marketing strategies covered here can help you find quality tenants in no time.
Do you need help with your real estate marketing campaigns? If so, contact Home River Group today.